Privacy Policy
Personal Information We Collect
When you visit our platform, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse our platform, we collect information about the individual pages or products you view, which websites or search terms referred you to our platform, and how you interact with our platform. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies. Cookies are data files placed on your device or computer that often include an anonymous unique identifier. Log files track actions occurring on our platform and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps. Web beacons, tags, and pixels are electronic files used to record information about how you browse our platform.
Additionally, when you make a purchase or attempt to make a purchase through our platform, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.” When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect generally to fulfill any orders placed through our platform, including processing your payment information, arranging for shipping, and providing you with invoices or order confirmations. Additionally, we use this Order Information to communicate with you, screen orders for potential risk or fraud, and, in line with preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help screen for potential risk and fraud, particularly your IP address, and more generally to improve and optimize our platform. This includes generating analytics about how our customers browse and interact with our platform and assessing the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us use it as described above. For example, we use service providers to power our online store and to understand how our customers use our platform. We also use analytics tools to help us improve our services. You can learn more about how these providers handle your information through their respective privacy policies. We may also share your Personal Information to comply with applicable laws and regulations, to respond to lawful requests for information, or to otherwise protect our rights.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. If you wish to opt out of targeted advertising, you can do so through the settings provided by advertising platforms or by visiting industry opt-out portals. These tools allow you to manage your advertising preferences across multiple services.
Do Not Track
Please note that we do not alter our platform’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a resident of certain regions, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the channels provided on our platform. Additionally, we process your information to fulfill contracts we may have with you or to pursue our legitimate business interests. Your information may be transferred outside your region of residence in accordance with applicable laws.
Data Retention
When you place an order through our platform, we maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we protect your information.